Hey, everyone. I’m a writer by trade. Been writing since about 6th grade. In fact, that’s when I started my first diary and have been keeping one ever since. I’ve been a copywriter for about 31 years now. Have worked at Fallon McElligott, The Martin Agency, and am now at GSDM in good ol’ Austin. I wrote a book on advertising back in ’98. It’s now in its third edition and is used in lots of colleges and ad schools. Titled, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. Here’s a link to its amazon page: http://tinyurl.com/yhxuljj
hi luke.
never had a chance to thank you in writing.
i live in dominican republic (next to haiti, sorry to explain if you knew).
i loved your book. i still do. is a must in my agency. you saved me a lot of trouble with your advise. ah, yes i have an ad agency, 10 years now. is called kraneo.
regards.
mike.
I’m a complete fucking loser. I read your entire blog tonight instead of going to bed at a reasonable hour.
Hey Gary: Well, that was very nice of you. Two things to say about that. Thanks for reading, and yes, you’re kind of a loser.